
Partnerships are the lifeblood of e-commerce. Innovative alliances such as private exchanges, self-service partnerships, syndicated e-commerce, affiliate programs, and e-learning forums are today's new competitive advantage. In Partners.com, Michael Cunningham shows businesses how to forge leading-edge Internet partnerships fast--with competitors, customers, suppliers, distributors, employees, and...
Series: How to Profit from the New DNA of Business
Paperback: 256 pages
Publisher: Basic Books; Revised ed. edition (April 15, 2002)
Language: English
ISBN-10: 9780738206875
ISBN-13: 978-0738206875
ASIN: 0738206873
Product Dimensions: 5.6 x 0.6 x 8.8 inches
Amazon Rank: 9696179
Format: PDF ePub Text TXT fb2 ebook
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nesses--and foster an environment that will allow them to flourish. From Amazon's consumer affiliate program to General Motors' state-of-the-art business-to-business mega-hub, COVISINT, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days and hours. As businesses focus on finding profitable strategies, partnerships will not be just one option, they will be the new weapons for succeeding in e-commerce.